Everyone wants to know how to make money on Instagram. We’re all on it all day anyways usually spending money instead of earning it.
In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop.
With over a billion monthly users, 71% of whom are under 35, Instagram is the platform of aspiration, inspiration and now, in-app checkout.
There are three major ways to make money on Instagram:
Working as an influencer - post sponsored content by brands.
Be an affiliate marketer - selling other people’s products.
Become an entrepreneur - sell your own products and services.
So, let's dive into this amazing money making blog post and describe the steps how to make money using Instagram...
1. Choose a niche
If you really want to get paid on Instagram, you’re going to be living and breathing your personal brand. Make sure you truly love it.
Considering how your potential partners see things, brands will be comparing your audience to their target market. According to a recent study, 55% of brands say they prefer micro-influencers, who they perceive to have a more authentic connection with their audience.
An affiliate marketer’s niche differs from a sponsored influencer’s niche in that they can be more product-focused. For instance, affiliate marketers sometimes start as product reviewers.
If you’re just starting out, you have the luxury of choosing an audience with specific material desires, e.g., dog owners who want guidance and deals on the best dog food. The best collars, the best dog bowls, the best dog goggles, etc...
** If you want to see a professionally organized Instagram account, CLICK HERE **
2. grow your audience
81% of Instagram influencers have between 15,000 and 100,000 followers. If you’re not there yet, don’t panic. There are no shortcuts to growing your follower count, but there are tried and true strategies.
Commit to posting consistently. And commit to posting content that is exactly what your audience wants. For example @techwriting post a daily content related to technology and promote his writing services for tech companies and entrepreneurs.
Also, @premiumclothing_shop post triple a day related to fashion and unique designed clothing ideas and creations. Go and check these professional accounts and follow them for very important connection related to your Instagram growing.
As with influencers, affiliate marketing also falls under FTC and ASA rules, so be clear about the nature of your relationship with the product. Fortunately, 54% of people say they appreciate transparency when marketers divulge their relationships, and the ad hashtag doesn’t offend them.
3. Branding
There are two main routes to linking up with brand partners:
Find them by pitching them directly. Contact the brands you admire yourself and tell them what you can offer. Your brand pitch needs to provide plenty of compelling details about your audience and approach.
Help them find you by signing up with an influencer marketing platform. There are a lot of these marketplaces. AspireIQ, Upfluence, and Famebit are good places to start.
On a positive note, brands are eager to seek out effective influencers.
If you’re curious about how they view this whole action, check out this blog post related to social media marketing and learn how to make a ton of money using this amazing digital marketing strategy.
4. Post Constantly
As an influencer in America or the UK, you are legally obligated to make it clear when you are posting an ad. The American Federal Trade Commission’s guidelines require your disclosure to be obvious and easy to understand. Meanwhile, the Advertising Standards Authority in the UK doesn’t care for any coy allusions.
To stay on the right side of the law, use the ad hashtag above the fold in the first three lines so people don’t have to click around to find it. Even better, use the Paid Partnership tag, which Instagram created back in October 2017.
On the other side, affiliate networks are intermediary platforms between brands who run affiliate programs, and marketers like you. They exist because, while a solo entrepreneur selling online courses might be eager to expand their reach to your audience, a Fortune 500 company must scale and automate their efforts. Affiliate networks are designed to give you a huge range of products to choose from. And you aren’t limited to just one network, either.
Amazon Associates is the most obvious place to start. The limitation is that they don’t offer codes; you have to use the affiliate link they provide. While that’s great for Pinterest, blogs, or email newsletters, on Instagram you have to put that link in your bio, or if you have a business account, use your Instagram Story.
5. Sell your own products
Rather than using your personal brand to sell other people’s products, sell your own. This might be a coffee-table book of your most popular photos. But it could also be your time and advice as a consultant or your high-end fashion line. If you already own a business, selling on Instagram is an obvious addition to your marketing strategy.
Turning your audience into your customers may well be a natural fit and with the rise of e-commerce platforms like Shopify, and print-on-demand services like Teespring, it’s increasingly simple to run an online business that delivers real-world products.
Marketing experts sell online courses. Your product might be a natural, intuitive extension of what you’re already doing. If your business plan involves selling your own products as opposed to, drop shipping but more on that later, so you need to build it.
** If you want to visit one professional Instagram account that sell, CLICK HERE **
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